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December 28, 2018

Are You Talking To Me?

By: Jonathan Stettin


 


I have always felt if you can’t say something better yourself, then use a good quote. Robert De Niro in Taxi Driver comes to mind for this one. It’s a classic film, and the quote is “you talkin' to me.” It’s a great scene and line, and I could not do it justice here. That said I think we can put the quote to some good use and it definitely fits. At least for me.

Right up front, I’ll say I am not going to call out anyone individually. No names. No networks or racetracks either. If you know who I am referring too that is great but no names.

I can sort of, but not really, give some major networks a pass for their coverage of our classic races. Sure it is terrible for true players and Racetrackers, but at least there are some casual once a year people watching those broadcasts. During the course of the year, however, the only people tuned in watching horse racing channels are bettors or horseman. I have to ask, who do they think they are talking to? “Are you talking to me?”

The other day on one of the racing networks the subject of the pick 6 came up and how some people prefer the $2 version as opposed to the 20 cent jackpot version. The analyst said, "well they could always play it for $2 if they prefer that." The other analyst agreed. Neither bothered to discuss the ramifications of that advice or solution or what is involved in it. Theoretically, you could do this, but the gripe is based more towards the jackpot format than the denomination although it is a factor. That part of it was ignored.

Another day an analyst was discussing a carryover in a multi race wager. The pool had climbed obviously in increments to just over 700K. The analyst said the pool goes up to 700K in one flash. That’s a deceptive statement geared towards someone who has no clue what’s going on. “You talkin to me?” Well, we’re the ones watching and listening so who are you talking to? They then go on to state once the pool hit a cool million that for 50 cents you are playing for a life-changing million dollars. Come on, seriously. You probably have about the same chance of hitting power ball as you do of hitting the only ticket on a 50 cent play in a multi race wager with a large carryover. You can’t be talking to me so who are you talking to?

For some reason, ADW’s and racetracks love to push and focus on multi race wagers. Pick 3’s 4’s and 5’s is all you hear. Very little about win, exactas, triples or superfectas. I guess they forgot those wagers generate more churn thus handle. All day long another multi race wager is starting. Are they talking to you?

This was a classic also. Truly an all time social media racing moment. A high profile guy attacks a tout for selling their picks. He points out anyone who picks winners doesn’t sell picks. He blasts all who sell picks and identifies touts as ones who charge. Hey, it’s their opinion, and they are entitled to it. Shortly thereafter this same industry person plugs a tout and their picks. Interesting. It gets better. This same person then offers to sell their picks because they are that good and offers a money back guarantee if no positive ROI is reached by playing. Well, we know how this book ends. No positive ROI and guarantee canceled. Nonetheless, the tout basher is, last I heard, a full-blown tout. Who are they talking to?

The other day an announcer called a $6,250 claimer who went out in 22,45 under pressure as not having gone that fast. What? "Are you talking to me?" Idiot, I singled the horse in a multi race wager, and I knew I was cooked turning for home, and he had opened about 5. Nailed of course. Not that fast.

What I am trying to illustrate here is part of a bigger picture. There are so many more examples of our industry just disconnecting with their core customer, the gambler. People following racing coverage don’t want to be spoken too like they don’t have a clue by people who make it sound like they don’t have a clue, and I don’t know maybe some of them don’t, but some do. Those that do should act accordingly in my opinion as it would make the coverage all the better for who matters, their gambler customers.