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January 17, 2019

It Wasn't Broke

By: Jonathan Stettin


 

We have all heard the saying if it ain’t broke, don’t fix it. There was a time not really all that long ago when racing was not a broken sport, but somehow the industry tried to fix it, and that left us with what we have today.

For those who have only been interested or exposed to the game for say the last 15 years or so, you really don’t know what you missed, and if you like the game today, you’d have probably loved it back a ways.

When I first started writing Past the Wire, I made an effort to stay positive and focus on the ups. Always one to call it as I see it that has become increasingly challenging and at times just difficult.

I’ve talked and written about many of the issues plaguing the Sport of Kings recently, and I won’t be making any shopping or laundry lists today. We all know the issues. Today I’ll touch on reporting and coverage and the erosion of horse racing journalism and media coverage. We have more coverage than ever thanks in part to social media and some dedicated networks, but do we have quality reporting and coverage? You tell me.

The Kentucky Derby attracts as much media coverage as any horse race in the world. A few years back a top contender trained by a top trainer, Bob Baffert was in danger of scratching in the days leading up to the race. The horse, Dortmund, had a bout with Colic following a workout on April 25th. He overcame it and raced despite the setback. I’m sure he was good if Bob ran him and he, in fact, ran a credible third. That’s not the point. You’d be hard pressed to find any media coverage of this pretty significant development anywhere before the race. If you bet Dortmund you’d have to feel a bit slighted. After all, you read which way American Pharoah was facing when he got his morning bath until you were blue in the face. Everyone with a press credential had to tell you countless times what a long flowing, beautiful stride he had. However, there was not a peep about Dortmund almost scratching from a bout with colic. That wouldn’t have happened in the 70’s or 80’s and we are more advanced now, have more access and more coverage.

99% of racing writers write about the same things with the same take as just about everyone else. Very few tackle the hardcore issues or address certain issues with candor and true journalism and reporting. Slaughter, sales, illegal drugs, and race fixing are off-limit topics for the most part, and the industry itself is complicit in that. Sponsorship, advertising, credentials, and access are all dangled as carrots to keep the reporting where the industry prefers it stays.

Back to the Kentucky Derby. Do you really need to read more than one Derby contender list? The same horses, pretty close in order is on each of them. Occasionally, I’ll do one and when I do you’ll always find at least one outside the box horse not on anyone’s radar. That makes it interesting and fun.

Now, I get there is only so much racing news on a daily basis. But all the publications regurgitating the same takes on the same topics all day long via email, social media and whatever other means they can is not helping to grow the game or keep those already engaged interested. Many in the game do not welcome the influx of so-called bloggers. I am not opposed hoping some more of them bring new perspectives and are not handcuffed from writing about the things it seems the industry doesn’t want any of us talking about.

Playing ostrich by keeping one's head in the sand doesn’t fix anything or make it go away. If our most serious issues are brushed under the rug by our reporters how will the industry solve them? On their own? Take a look at the past performances on that and let me know how you’re betting.

Of course, there are exceptions, but they are few. You can count on us to be one of the few. We’ll take you Past the Wire. Stay tuned.